
James Talarico
September 23, 2026 · Newsletter
I just made a difficult decision
I just made a very difficult decision, and you deserve to know about it.
This is a people-powered movement. People like you who care about taking back Texas have invested so much, and I thought it was important to explain our thinking.
News broke last night that Senate Leadership Fund, the main super PAC of Senate Republicans, was about to spend $35 million more against us. As we’ve seen the ad buying data roll in today, it’s clear that that $35 million is just the next batch of investments from them.
Last week, the total outside spending against us ended up being around $37 million. So this money is likely to get burned through quickly — with a lot more following it.
So as I sat down with my team to discuss if we could withstand this, it was clear that we needed to respond. We agreed to make some larger investments now to make sure that our message isn’t completely drowned out by dark money. Those investments would keep us on our path to victory.
Paxton’s billionaire and corporate backers are hoping this super PAC cash can overwhelm us and undercut our momentum. They are counting on us not being able to break through the noise. So with the attacks ramping up, we need to move fast.
So I made the decision to spend more than we had planned. The money was not in our budget, but I gave the green light because we risk losing without a response of our own.
Yes, this was a gamble. But I took a leap of faith. I trusted that if I explained the situation and our decision to you, enough people who believe in our movement and care about taking back Texas and the Senate majority would come through to fill our budget gap.
We cannot simply roll over to those at the top who are trying to buy this seat. So I’m hoping we can lean on you for support.